Amazon DSP is the fastest growing part of what we do, and the least understood in this market.
It lets you buy premium streaming and video inventory using Amazon's shopping signals, then measure what that exposure did to detail page views, branded search, and purchases. Not modelled reach and estimated impressions. Sales.
Netflix became directly buyable through Amazon DSP in late 2025, with Australia among the first eleven markets. Prime Video live sport, Twitch, Fire TV, Paramount+, and thousands of premium publishers sit alongside it. Interactive Prime Video formats and Amazon's Complete TV planning suite land in Australia through 2026.
Most brands are still buying this inventory blind through a generalist trading desk. We buy it as an Amazon agency, which means the sales data closes the loop.
Talk to us about DSP